Instagram Money Calculator
Estimate sponsored-post pricing from followers, engagement rate, and niche.
Instagram earnings calculator
How this calculator works
Sponsored-post pricing on Instagram anchors on audience size and engagement. The industry rule of thumb starts around $10 per 1,000 followers and moves with engagement quality and niche: finance and tech audiences command premium rates, entertainment skews lower.
This calculator applies a per-1,000-followers rate range for your niche and scales it by your engagement rate against the 2% Instagram average (clamped so outliers do not produce absurd quotes), then multiplies by your sponsored posts per month.
Treat the output as a starting range for outreach and negotiation, not a quote. Real deals move with audience country mix, content format (reels, stories, feed), usage rights, and exclusivity.