Instagram Money Calculator
Estimate sponsored-post pricing from followers, engagement rate, and niche.
Instagram earnings calculator
How this calculator works
Sponsored-post pricing on Instagram anchors on audience size and engagement. The industry rule of thumb starts around $10 per 1,000 followers and moves with engagement quality and niche: finance and tech audiences command premium rates, entertainment skews lower.
This calculator applies a per-1,000-followers rate range for your niche and scales it by your engagement rate against the 2% Instagram average (clamped so outliers do not produce absurd quotes), then multiplies by your sponsored posts per month.
Treat the output as a starting range for outreach and negotiation, not a quote. Real deals move with audience country mix, content format (reels, stories, feed), usage rights, and exclusivity.
Frequently asked questions
How much money can I make per Instagram post?
A common starting point is $10 per 1,000 followers, adjusted for engagement and niche. Rate-card conventions put a 10,000-follower account with average engagement somewhere around $80 to $250 per post depending on niche; treat this as a starting point, not a quote.
How many followers do I need to get sponsorships?
Brands work with nano influencers from about 1,000 followers when engagement is strong. Engagement rate and audience fit matter more than raw follower count.
What engagement rate do brands look for?
Around 2% is average on Instagram, and 3-6% is strong. Brands increasingly check engagement authenticity, so a real, active audience prices better than a large inactive one.
How accurate is this calculator?
It reflects industry rate-card conventions, not scraped deal data. Use it to set a floor for negotiations and adjust for your country mix, content format, and usage rights.