TikTok Money Calculator
Estimate per-post and monthly earnings with niche-adjusted CPM.
TikTok Money Calculator
How this calculator works
Brand deal pricing on TikTok tracks followers, average views, and engagement more than any single metric alone. This calculator starts from a niche-adjusted CPM range (cost per 1,000 views), since views drive TikTok's algorithmic reach far more than the follower graph does.
Per-post earnings scale your average views by the niche CPM range and a multiplier for your engagement rate against the platform average; per-month earnings multiply that by a typical posting cadence for creators at your size. Beauty, fashion, and tech niches command higher CPM than general entertainment.
Treat the output as a negotiating range, not a quote. Real brand deals move with audience geography, content format (in-feed video vs. LIVE vs. Spark Ads), usage rights, and exclusivity clauses.