TikTok Money Calculator
Estimate per-post and monthly earnings with niche-adjusted CPM.
TikTok Money Calculator
How this calculator works
Brand deal pricing on TikTok tracks followers, average views, and engagement more than any single metric alone. This calculator starts from a niche-adjusted CPM range (cost per 1,000 views), since views drive TikTok's algorithmic reach far more than the follower graph does.
Per-post earnings scale your average views by the niche CPM range and a multiplier for your engagement rate against the platform average; per-month earnings multiply that by a typical posting cadence for creators at your size. Beauty, fashion, and tech niches command higher CPM than general entertainment.
Treat the output as a negotiating range, not a quote. Real brand deals move with audience geography, content format (in-feed video vs. LIVE vs. Spark Ads), usage rights, and exclusivity clauses.
Frequently asked questions
How much can I earn per TikTok video?
It depends on average views, niche, and engagement rate. A creator with 50,000 average views in a mid-CPM niche typically lands in the low hundreds of dollars per sponsored post; higher-CPM niches like tech or finance push that higher.
Do I need a certain follower count for brand deals?
No fixed threshold. Brands increasingly work with creators from a few thousand followers when views and engagement are strong, since TikTok's For You page decouples reach from follower count.
What is a good engagement rate on TikTok?
Published benchmarks put 4% to 6% of followers engaging as solid, with above 8% considered strong. Higher engagement raises the multiplier this calculator applies to your CPM range.
How accurate is this calculator?
It reflects published CPM ranges and industry rate-card conventions, not scraped deal data. Use it as a starting point for negotiation, not a fixed rate.